Our Story
Twenty Years of Straight Answers
Heritage Summit Motors is a family-owned Fontana dealership built on a simple idea: tell people the truth about the car.

In 2004, Marcus Reid bought nine cars at auction and parked them on a half-acre lot in Fontana, California. He had spent a decade watching customers get worn down by four-hour negotiations and fees that appeared only after the handshake. He wanted to try the opposite: one price, printed, honest, and defensible.
Two decades later that principle still runs the business. Every vehicle we list has been through a 150-point mechanical and cosmetic inspection by our own ASE-certified technicians. Every listing carries a free Carfax report. Every price on this site is the price you pay, plus tax, title, and license — nothing invented at the desk.
We have delivered more than 8,400 vehicles to customers across California and, increasingly, the rest of the country. Most of them found us because someone they trust told them to.
What We Stand For
Transparency First
Every window sticker shows the out-the-door math. No surprise add-ons, no doc-fee games, no last-minute markups at the desk.
Quality Obsession
Only about one in four vehicles we source makes our lot. The rest go to auction. Our 150-point inspection is the gate, not a formality.
Customer for Life
Roughly 62% of our sales come from repeat buyers and their referrals. That number is the only sales target we track.
Community Rooted
We sponsor Inland Empire youth athletics and donate a serviced vehicle every year to a local family in need.
Milestones
2004
Heritage Summit Motors opens on a half-acre lot in Fontana with nine cars.
2009
Weathering the downturn, we pioneer our published out-the-door pricing model.
2014
Move to our current 4-acre Fontana showroom and open the on-site service center.
2019
Launch our 150-point certification program and 12-month limited warranty.
2024
Cross 8,400 vehicles delivered and add nationwide shipping.
Meet the Team
Marcus Reid
Founder & Dealer Principal
Third-generation dealer, 28 years in the business.
Elena Vasquez
General Sales Manager
Leads the sales floor with a no-pressure philosophy.
Derrick Combs
Service Director
ASE Master Technician overseeing every inspection.
Priya Nandakumar
Finance Director
Places loans with 20+ US banks and credit unions.
Come See the Difference
Visit our Fontana showroom seven days a week, or browse the full inventory online.